2008 presidential campaigns take to the web: Part 2

The righties at Patrick Ruffini think John Edwards has the best campaign website. They don't know how right they are. Edwards' site is more than just a pretty package. It offers tons of content and tools users can employ to set up their own communities and action plans.

Consider the websites of the 2006 Colorado governor's race. Bob Beauprez's website and blog were gorgeous. But Bill Ritter's ruled when it came to content - breaking news, dozens of white papers, on-the-scene updates, PDFs, YouTube links, and a blog that allowed comments. At the end of the day, voters chose content over packaging, substance over style.