Beauprez on TV: Grading the spots

For strategy, I give Both Ways Bob's new TV effort a solid B-plus. Running a series of short, issues-themed 15-second spots is a good way to stretch a media budget that's been hampered by poor fundraising. (Although it's silly to have him address the camera while holding a pair of work gloves, as if we interrupted him in the middle of milking a cow.)

For content, I give the spots an F. An F-minus, if possible. Especially the one about how Beauprez opposes releasing illegal immigrants if they'll commit more felonies (or something like that). Not only is it obvious and dull, it overlooks the fact that Democratic nominee Bill Ritter successfully tackled this issue as Denver's district attorney. Quoting from myself, here:

[Ritter] directed courtroom prosecutors to request 90-day jail holds on undocumented-immigrant defendants facing just probation. The jail time gave prosecutors additional time to notify INS/ICE and request that the defendants be picked up so that deportation proceedings could be initiated.