Creative class leaving Colorado?
The Progress Now newsletter pointed out a story in the Colorado Springs Gazette. Seems like young folks are fleeing the Springs in droves. What's more surprising is that "the number of young workers is decreasing in other large-population counties in Colorado, including Denver (down 13% from 2001 to 2004)."
I'm not concerned about the trend. Mostly because Crispin Porter Bogusky is opening an office in Boulder. It is hard to overstate how big this news is for Colorado's advertising industry. CPB is a rockstar. For the last four years, the Miami-based shop has dominated the scene with groundbreaking work for Mini Cooper, Truth, Burger King, Volkswagen, Sprite and other huge brands. Nobody else - not even Fallon or Weiden - has quite mastered the synergy of guerilla, online, print and broadcast marketing. The news that it is moving here sent shockwaves through the Denver ad community. It promises an influx of creative talent and puts the metro area on the map for large brands conducting agency searches.
Boulder has created an environment that attracts talent. Denver should be able to piggyback that success.
I'm not concerned about the trend. Mostly because Crispin Porter Bogusky is opening an office in Boulder. It is hard to overstate how big this news is for Colorado's advertising industry. CPB is a rockstar. For the last four years, the Miami-based shop has dominated the scene with groundbreaking work for Mini Cooper, Truth, Burger King, Volkswagen, Sprite and other huge brands. Nobody else - not even Fallon or Weiden - has quite mastered the synergy of guerilla, online, print and broadcast marketing. The news that it is moving here sent shockwaves through the Denver ad community. It promises an influx of creative talent and puts the metro area on the map for large brands conducting agency searches.
Boulder has created an environment that attracts talent. Denver should be able to piggyback that success.
1 Comments:
As you pointed out earlier, some politicians understand "that the public sector paves the way for the private." Much as some may feel that is a good thing, and it is so true in this environment, many "creatives" would rather not follow that road.
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